The Content Agent ships drafts in minutes. The problem is they read like every other AI-generated blog: confident, generic, lightly wrong on facts. Your brand pays for the cleanup. Guardrails fix that.
Pin the brand voice file
Under Marketing -> AI -> Brand Voice, upload a 400-800 word voice doc with three banned-phrase lists: cliches (“in today’s fast-paced world”), unsupported superlatives (“revolutionary”), and competitor mentions you don’t want hallucinated. Breeze respects this file 90% of the time when it’s under 1,000 words. Longer than that and the model starts averaging.
Force source binding for every claim
Toggle “Require sources for statistics” in Agent Settings. The agent will then only use stats from URLs you provide in the brief or its connected research. Without this, expect 1-2 fabricated numbers per 800 words.
Constrain the H2 structure
Provide a structural template in the brief field:
H2: The problem (60-100 words)
H2: Why current solutions fail (100-150 words)
H2: The framework (3 H3s, 80 words each)
H2: How to implement this weekTemplated structure cuts the “AI shape” tell that hurts both ranking and trust.
Set a human-edit gate before publish
Use a workflow that triggers on blog_post_draft_created_by_breeze and assigns a task to your editor with a 24-hour SLA. Never let the agent’s auto_publish permission stay on. The 8 minutes of human review is the difference between thought leadership and SEO landfill.
Tune the meta description rule
Breeze defaults to 155-character descriptions that summarize. Override the system prompt to: “Write meta descriptions that name a specific pain and a specific outcome. No ‘In this article we will explore.’” CTR lifts measurably.
Audit cadence
Run a monthly query against blog_post records where created_by_ai = true and check organic clicks at 60 days. If Breeze posts underperform human posts by more than 30%, retrain the voice file with three of your top-performing pieces.
What to do this week
Upload a voice doc, enable source binding, and turn off auto-publish. The single highest-leverage move is the human edit gate.
