Authors
The practitioners writing CRM Curator
Every article is written by a working CRM specialist with hands-on platform experience. Filter the directory below or jump to an author's archive.
Devika Iyer
Independent SaaS analyst based in Bengaluru with 10 years tracking the Indian CRM market, with deep coverage of Zoho One and the Freshworks suite. Spent four years as a product specialist at Zoho on CRM Plus before moving into independent advisory work for SMBs adopting Indian SaaS stacks. Writes on Zoho Catalyst, Zia, Freshsales, Freshdesk, the Freshworks AI agent platform, and how the two ecosystems compare on pricing, support, and roadmap maturity.
Sam Okafor
Independent CRM strategist and AI-in-CRM researcher with 13 years deploying customer platforms at Fortune 500 companies, spanning Salesforce, ServiceNow, and emerging agentic AI tooling. Former Deloitte senior manager in the customer and marketing practice. Writes the cross-platform analysis on this site: agentic AI architectures, vendor consolidation, EU AI Act compliance for CRM, GDPR data residency, and how regulatory shifts reshape buying decisions across the CRM landscape.
Priya Raman
Salesforce Certified Application Architect with 12 years building on the platform across financial services and SaaS. Holds nine active credentials including Application Architect, Agentforce Specialist, Data Cloud Consultant, and Platform Developer II. Former Slalom Salesforce practice consultant and one-time Salesforce employee on the Industries Cloud team. Writes about Salesforce architecture, Agentforce, Data Cloud, and how Salesforce stacks up against competing platforms.
Marcus Hale
ServiceNow MVP and Certified Master Architect with 14 years implementing the Now Platform across regulated industries. Holds CIS-ITSM, CIS-ITOM, CIS-CSM, CIS-SecOps, and CAS-PA certifications. Former Accenture ServiceNow practice lead, where he ran enterprise rollouts spanning ITSM, IT operations, customer workflows, and Now Assist generative AI. Covers ServiceNow architecture, platform releases, workflow automation, and the realities of running ServiceNow at scale.
Anika Desai
Microsoft Business Applications MVP with 11 years on Dynamics 365 and the Power Platform. Certified Dynamics 365 Solution Architect Expert (MB-700) and Power Platform Solution Architect (PL-600), with additional credentials across Sales, Customer Service, and Field Service. Has led Dataverse-anchored deployments for manufacturing and professional services firms. Writes on Dynamics 365 modules, Power Platform integration patterns, Copilot for Sales, and Microsoft-stack alternatives to Salesforce and ServiceNow.
Tom Beckett
Inbound and revenue operations strategist with 9 years inside the HubSpot ecosystem, including 4 years on HubSpot's solutions partner team in Dublin. Now runs a Tier 2 HubSpot Solutions Partner agency, with hands-on Breeze AI, Smart CRM, and Operations Hub rollouts. Holds the HubSpot Solutions Architect Accreditation plus the Marketing, Sales, and Service Hub Implementation certifications. Covers HubSpot product launches, pricing changes, and how mid-market RevOps teams actually use the platform.
CRM Curator Team
Expert team covering enterprise CRM platforms including ServiceNow, Salesforce, Dynamics 365, and more.