The standard objects under Sales Cloud are the ones that ship with the product to support a B2B/B2C sales pipeline. Different sources list slightly different sets, but the canonical Sales Cloud schema centers on Lead, Account, Contact, Opportunity plus the supporting objects that hang off them.
Core sales pipeline objects
| Object | Purpose |
|---|---|
| Lead | A raw prospect — captured before they’re a customer |
| Account | A company / household / organization |
| Contact | A person associated with an Account |
| Opportunity | A potential deal with a specific Account, with stage and amount |
Opportunity Line Item (OpportunityLineItem) | The products on an Opportunity |
| Campaign | A marketing initiative |
| Campaign Member | Junction linking Leads/Contacts to Campaigns |
These five (with the related junctions and child objects) form the spine of every Sales Cloud implementation.
Product and pricing objects
| Object | Purpose |
|---|---|
| Product2 | A sellable product or service |
| Pricebook2 | A list of products with prices |
| PricebookEntry | The price of a Product2 in a given Pricebook2 |
| Quote | A formal price proposal for an Opportunity |
| QuoteLineItem | Products on a Quote |
Post-sale / fulfillment objects
| Object | Purpose |
|---|---|
| Contract | A formal agreement with an Account |
| Order | Order capture / fulfillment |
| OrderItem | Line items on an Order |
| Asset | A purchased product instance (shared with Service Cloud) |
Forecasting objects
| Object | Purpose |
|---|---|
| ForecastingItem | A roll-up of forecast amounts |
| ForecastingQuota | Quota assigned to a user/period |
| ForecastingAdjustment | Manager overrides on forecasts |
Forecasting is a license-level feature — these objects appear only when Collaborative Forecasts is enabled.
Activity objects (shared across clouds)
| Object | Purpose |
|---|---|
| Task | A to-do |
| Event | A calendared meeting |
| Activity | Polymorphic activity used in reports |
| EmailMessage | Logged email activity |
Activities are shared across Sales and Service clouds — same objects, different contexts.
Other supporting objects you’ll encounter
| Object | Purpose |
|---|---|
Account Contact Relation (AccountContactRelation) | Many-to-many between Accounts and Contacts (when “Contacts to Multiple Accounts” is enabled) |
Account Team Member (AccountTeamMember) | Users with shared access to an Account |
Opportunity Team Member (OpportunityTeamMember) | Users with shared access to an Opportunity |
Opportunity Contact Role (OpportunityContactRole) | Junction between Opportunity and Contact, with Role and Primary flag |
Opportunity History (OpportunityHistory) | Auto-generated audit of Stage/Amount/CloseDate changes |
Opportunity Field History (OpportunityFieldHistory) | Field-level tracking |
Lead History (LeadHistory) | Lead status/owner tracking |
| User | Salesforce user — owner of records |
What’s NOT a Sales Cloud object
The standard objects below are usually associated with Service Cloud (or other clouds):
- Case — Service Cloud
- Solution — Service Cloud (mostly deprecated for Knowledge)
- Knowledge (
Knowledge__kav) — Service Cloud - Entitlement / Milestone / Service Contract — Service Cloud
- Live Chat Transcript — Service Cloud
- Survey — Survey product
- Communities (Experience Cloud) objects — Experience Cloud
That said, Cases can reference Accounts/Contacts — there’s no rigid wall. The clouds share the same User, Account, Contact, Activity tables.
Customizing the picture
A typical Sales Cloud org also has dozens of custom objects tailored to the business — Opportunity_Approval__c, Account_Plan__c, Sales_Territory__c — but those are bespoke, not “Sales Cloud objects” in the standard sense.
An interview-ready answer
“Sales Cloud’s standard objects are organized around the funnel: Lead → Account/Contact → Opportunity with Opportunity Line Items, supported by Campaign and Campaign Member for marketing tracking, Product2/Pricebook2/PricebookEntry for product catalog, Quote/Order/Contract for downstream fulfillment, Forecasting objects for revenue projection, and Activity (Task, Event) for sales reps’ day-to-day work. Cases and Knowledge belong to Service Cloud — not Sales Cloud.”
Quick recall list
Lead, Account, Contact, Opportunity, Opportunity Line Item, Campaign, Campaign Member, Product2, Pricebook2, PricebookEntry, Quote, Quote Line Item, Order, Order Item, Contract, Asset, Forecasting, Task, Event.
Verified against: Salesforce Help — Sales Cloud Standard Objects. Last reviewed 2026-05-17.