A Customer Data Platform ingests data from multiple sources (web, app, CRM, billing) and resolves identities into a unified customer profile that is accessible to other systems. CDPs differ from CRMs in that they are read-mostly, identity-centric, and built for high-volume event data. Salesforce Data Cloud and HubSpot Smart CRM include CDP-like capabilities.
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CDP
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Articles tagged CDP
Comparison
Salesforce Data Cloud vs Microsoft Fabric Customer Insights
Customer data unification in 2026: zero-copy vs lakehouse-native, identity resolution, activation surface, and the right pick by data org maturity.
Dynamics 365
Customer Insights Data: Unification Pitfalls We See Often
Customer Insights Data builds the unified profile, but match rules and dedup logic trip up most implementations. Here are the patterns that work.
Dynamics 365
Dynamics 365 Customer Insights: Journeys + Data
The Marketing rebrand — Customer Insights: Journeys and Customer Insights: Data explained, plus integration patterns.
Data Warehouse
The Modern Customer Data Warehouse in 2026
Snowflake, Databricks, BigQuery — the warehouse as customer data hub. Architecture patterns that work.
Salesforce
Salesforce Data Cloud vs HubSpot: A CDP Comparison
When HubSpot's native data model is enough, when a full CDP matters, and the integration reality.
CDP
Composable CDP Patterns with Data 360
Headless CDP architecture using Data 360 as the unified layer. Ingestion, identity, activation, governance patterns.