Tag
#Smart Content
HubSpot
HubSpot Personalization Token Pitfalls in Production
Hi {{contact.firstname|there}} reads fine. The eight other tokens you forgot to fallback do not. Patterns that prevent the Reddit screenshot.
HubSpot
Smart Content Rules: Power Without the Personalization Trap
Smart content lets you personalize by 6 attributes. Most teams use 4 and break their pages. Here's the discipline that keeps personalization useful.