Community Builder — now branded Experience Builder — is Salesforce’s visual drag-and-drop tool for designing Experience Cloud sites. It lets admins and developers create pages, configure layouts, apply branding, drop in standard or custom Lightning Web Components, set up navigation, and manage audience targeting without writing HTML or CSS by hand. It’s the modern replacement for the Visualforce-driven page building of the portal era.
What you do in Experience Builder
- Build pages by dragging components onto a canvas — Header, Banner, Tile Menu, Featured Articles, Search, Record Detail, custom LWCs.
- Configure branding — colors, fonts, logos, theme layouts.
- Set up navigation — header menus, footers, sidebars.
- Apply audience targeting — show different page variations to different user types or profiles.
- Manage CMS content — link to images, structured content, and language variants.
- Configure templates — adjust the chosen template (Customer Service, Partner Central, LWR, etc.).
- Preview and publish — preview in different breakpoints (desktop, tablet, mobile) and publish when ready.
Where it sits
Experience Builder is accessed from Setup → All Sites → Builder for any community/site you’ve created. It’s part of every Experience Cloud SKU — you don’t license it separately. As long as the org has at least one Experience Cloud license, the builder is available.
Aura vs LWR templates in the builder
The builder behaves slightly differently depending on the template generation:
- Aura templates (Customer Service, Partner Central, Help Center, Build Your Own Aura) — the builder shows a richer set of pre-built components from years of evolution.
- LWR templates (Build Your Own LWR, Microsites) — the builder is leaner, pure LWC, smaller bundle, faster rendering, but with fewer pre-built components — you build more custom components yourself.
Quick interview answer
“Community Builder, now called Experience Builder, is the visual drag-and-drop tool for designing Experience Cloud sites. You configure pages, branding, navigation, components, audience targeting, and CMS content without writing markup. It’s part of every Experience Cloud SKU — no separate license — and supports both Aura and LWR templates.”
Verified against: Salesforce Help — Experience Builder and Trailhead — Experience Cloud Basics. Last reviewed 2026-05-17.