Salesforce’s product portfolio has expanded well beyond its original Sales Cloud roots. The current major products line up across customer-facing functions — sales, service, marketing, commerce, communities — plus a platform layer for custom apps and a set of acquired data and collaboration tools (Tableau, Slack, MuleSoft).
The core “clouds”
| Product | What it does |
|---|---|
| Sales Cloud | Sales force automation: leads, opportunities, forecasting, quoting, sales engagement |
| Service Cloud | Customer support: cases, knowledge, omni-channel routing, field service, AI bots |
| Marketing Cloud | Marketing automation: email, journeys, mobile messaging, audience segmentation, advertising |
| Commerce Cloud | E-commerce storefronts: B2C and B2B commerce, order management, headless commerce |
| Experience Cloud (formerly Community Cloud) | Branded customer/partner portals, help centers, partner sites, internal hubs |
Data, analytics, and integration
| Product | What it does |
|---|---|
| Data Cloud (formerly Customer Data Platform) | Unified customer profile across systems — real-time data activation |
| Tableau | Analytics and BI — acquired 2019 |
| CRM Analytics (formerly Einstein Analytics / Tableau CRM) | Salesforce-native analytics platform |
| MuleSoft | Integration platform (API design, runtime, management) — acquired 2018 |
Collaboration and platform
| Product | What it does |
|---|---|
| Slack | Team collaboration — acquired 2021 |
| Lightning Platform (formerly Force.com) | PaaS layer for custom apps on Salesforce infrastructure |
| Heroku | PaaS for Node.js, Ruby, Java, Python — acquired 2010 |
| Salesforce Industries (formerly Vlocity) | Industry-specific verticalized clouds (Health, Financial Services, Public Sector, Communications, etc.) |
Specialized verticals
Salesforce Industries is itself a family — pre-built data models, processes, and UIs for industries where the standard CRM model needs heavy customization:
- Health Cloud — patient relationship management.
- Financial Services Cloud — wealth management, retail banking, insurance.
- Education Cloud — student lifecycle management.
- Public Sector Solutions — government workflows.
- Nonprofit Cloud — donor and program management.
- Communications Cloud, Media Cloud, Energy & Utilities, Manufacturing Cloud, Consumer Goods Cloud, Automotive Cloud — each tailored to industry-specific processes.
AI and the Einstein layer
Across products, Einstein brands Salesforce’s AI features — predictive scoring, next-best-action, Einstein Bots, Einstein GPT (generative AI). It’s not a standalone product so much as a capability layered into every cloud.
Verified against: Salesforce Help — Salesforce Products and Trailhead — Salesforce Platform Basics. Last reviewed 2026-05-17.